September 3rd, 2010 by Paul Barrs
Guest Article by Joseph Park.
These days, written text doesn’t quite cut it. You’d better have a stable of multimedia tools on hand to engage your prospects on all levels. That means having videos and audio podcasts on your sites as much as you have articles and images.
The best part is that, in today’s tech-friendly world, you don’t need to have an advanced degree in AV technology to put together quality audio on your computer. In fact, you can get it all done for less than $250 and no one would know the difference between your audio and pro recordings.
Recording Your Audio
Here is a list of what you’ll need to buy and do to get your audio recorded properly.
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September 1st, 2010 by Paul Barrs
By Paul Barrs.
Have you ever noticed that when you walk into a large chain retail store that when greeted by a sales person they ask you a question? How about when you’re looking to buy a car in the sales yard? Or when you go to see your doctor?
Why?
So they can find out how they can “help you”. Of course. Simple isn’t it.
Tell me, why did I ask you a whole bunch of questions right here from the get go? (Why am I asking you another one now?)
Because I want to ‘qualify’ you. I want you to ‘be sure’ that you’re in the right place, that you’re reading the right article – that you’re hooked and already nodding your head because – you know this stuff.
And the same it should be for your business website.
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August 31st, 2010 by Paul Barrs
By Paul Barrs.
Too many times over the past few years I have heard the following phrase: “Now I have a website I will ..” (fill in the blank).
Usually the blank is filled with some hogwash that has been stuffed with almond jelly paste and tastes just as bad as it sounds. In many cases it’s the website design company that has sugar coated the world of the web with glazed cherry so that you, the small business owner falls into mis-belief about what is real and what is not in the cyber world.
Let me explain.
Have you ever seen one of these types of ads, either in the newspaper or in your email in box..
“Make $24,000 in the next 24 Hours. Nothing to Pay. No Sponsoring. No Product. Entirely Online. Click Here”
Get the picture. It’s Hogwash. I know it, and you know it. Yet when it comes to website success, for myself as a local Sunshine Coast business, I am still stunned how many other Sunshine Coast business people (10 years after we really took hold of it) still believe the myths that flood internet business world.
The following web myths also fall into the “watch me throw up” bin:
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August 29th, 2010 by Paul Barrs
- By Paul Barrs -
A little while back I had the pleasure of being able to watch two of the worlds great tennis players, Andy Roddick and James Blake, obliterate their respective opponents. This was a real treat for me because while I’ve always loved the game, I’d never yet seen it live, upfront and so close.
However, a thought struck me sidelong in the face while watching those titans before me struggle for supremacy…
What was it that made them so different?
OK, yes, one was “better” than the other, sure. That’s the obvious. But I asked myself, did one practice ‘less’ than the other? Probably not. And while I don’t know it for certain, I’d be dead sure that they both put in the same amount of hours, the same number of drills and the same number of repetitions as the other. They’d be foolish not to.
So what was it that made them different? Why was it that these two players and others like them were so elevated in their abilities when others who had done the same amount of work had far less capability?
Could it be pure genetics? It’s a good question, but I think not.
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