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Results Driven Web Page Design and Internet Marketing based on the Sunshine Coast of QLD.
Latest Blog Posts
Free Web Design & Marketing Checklist
Do you have time to waste browsing for answers on the Internet? Didn't think so. Did you realize that about 1/5 of all people who subscribe to an online publication of some sort don’t actually ‘confirm’ their subscription? If you’ve got your own newsletter than you probably knew this. The question is, what can we do about it? Unfortunately not much. Sure, single opt-in is an option, but not a viable one in my opinion. So in this welcome message, let’s have a look at 5 Quick Tips for the world of eMail marketing. … [Read More...]
Customer Service and Follow up
As happens sometimes, I got a number of messages back last time asking… “But what if we don’t have a system that will transfer a buying customer off the non-buying customer list”? Simple – if you’re just using a good old fashioned auto-responder for your customer mail outs, just make sure that your eMails are neither one way nor the other – focus them on customer service and satisfaction and you’ll meet the needs of both. This would be the confirmation email after the initial subscription: “Hi John; thanks … [Read More...]
Thank you for placing your order…
In the last post I talked about diverting the customer to different lists and how using an advanced ordering / cart system you can do this. And obviously, once they’ve ordered, you send them a thank you with additional customer satisfaction follow ups. But what should you send to the person who subscribed at the beginning, but never ordered? The easiest thing is a “Thanks for placing your order, but it looks like there was a problem.” Something like, “We noticed that your order wasn’t able to be completed and … [Read More...]
Customers who are “Chicken”
Continuing again... it seems that more people than we realise could be leaving out website without actually taking any action at all. What can we do about it? Ask them to “register” a “first step of three” prior to ordering. If they say ‘nick off’, chances are they weren’t going to buy from you anyway, so what does it matter right? The serious however, go into your prospect system. Following registration, they are sent to the OTO page. Make it a good offer; an up sell, resale rights, PLR or some added … [Read More...]
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