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The Answer to the $1000 Question

May 5, 2011 By Leave a Comment
1000dollars

The product creation success formula –

It *is* simple isn’t it? Ask people what they want and give it to them. It doesn’t get any easier than that.

Let me share another one with you; remember the $1,000 minute challenge I mentioned last issue – final question was the kicker….

“How do you guarantee the success of any business?”

OMG! That might make you sweat!

My answer… “Spend less money than you make.”

Think about it, it’s so simple, it’s deceptive. That one key WILL guarantee you success in ANY business.

Spend less money than you make.

Talk to you again in a couple of days.

PS. I love getting feedback on these thoughts. You’re very welcome to post a ‘reply’ and share your stories with me also. Thx.

 

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Personalised eMail Marketing

July 2, 2010 By Leave a Comment
Maroochydore

Image via Wikipedia

By Paul Barrs

How long has it been since you sent out a letter to your customers? A few weeks? Months? A year or two? Maybe it was last Christmas.

How long has it been since you sent out a letter to your “prospective” customers? Yes, the people who haven’t yet even bought anything from you? Maybe even longer?

Though not unique, it is understandable.

For any small business the logistics involved in keeping in touch with a customer base and potential customer base can be overwhelming. Putting aside the cost factor (about .65c per mail piece), there’s the building of the database in the first place, the collection of names, the data entry, the maintenance – and then the time to actually *write* mailing pieces, craft offers, think of reasons to send etc etc. It all takes time, effort, and especially money.

But what about email marketing, could that be a viable option? Especially for a small business located in say, Maroochydore on Queensland’s Sunshine Coast – whilst the population may be enough to establish and grow a significant number of businesses, the local tourist trade provides opportunities for massive growth each and every summer.

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