There are many different what might be called ‘key elements’ when it comes to running a small business; and the only reason we need to be aware of them is because unlike the corporate world where teams of people sit around working on the various tasks that need completion, in a small business, most often, *we* need do it all (at least when we’re starting out).
One of those ‘key’ elements is what I call “creative time”. It’s that time in our business were we set our minds on new projects, new ideas and new problems. Without doubt it is one of THE MOST IMPORTANT times in a business, for without it, nothing new should ever come about.
When you get right down to it, once your business is founded, there are really only two things that you should be doing; they are (1) Creating new product, and (2) Marketing it. Yep, that’s it. Think of something new to sell and then go and sell it. Of the two, the writing of this article is part of ‘Marketing’, isn’t it.
But today we deal with ‘creation of the new’.
