As happens sometimes, I got a number of messages back last time asking… “But what if we don’t have a system that will transfer a buying customer off the non-buying customer list”?

Simple – if you’re just using a good old fashioned auto-responder for your customer mail outs, just make sure that your eMails are neither one way nor the other – focus them on customer service and satisfaction and you’ll meet the needs of both.

This would be the confirmation email after the initial subscription:

“Hi John; thanks for placing your order for XYZ at www.website.com . In order to receive a special unannounced bonus for all customers, you will need to confirm your email address by clicking on the following link…”

Sound a little familiar?

That link then confirms them into your double opt-in email auto responder and you then follow them up as if they were a customer.

Two days later… “Hi John, just wanted to make sure that all went well with your order and download…. If there were any problems please contact us (support desk) or click here to re-enter your order if for some reason it wasn’t completed properly on your end (link to order page and / OTO ).

And now we’ve gone full circle.

Doing this will build for you a very warm list of both buyers and interested prospects. These are the BEST type of people for marketing further products later on.

In the last post I talked about diverting the customer to different lists and how using an advanced ordering / cart system you can do this.

And obviously, once they’ve ordered, you send them a thank you with additional customer satisfaction follow ups.

But what should you send to the person who subscribed at the beginning, but never ordered?

The easiest thing is a “Thanks for placing your order, but it looks like there was a problem.”

Something like, “We noticed that your order wasn’t able to be completed and apologise if there was any error on our part. The internet is a fickle thing. Please ‘click here’ to complete your order and we’ll get your XYZ out to you as soon as payment is processed.”

Using this method, I’ve been able to pick up as much as 30% MORE orders from people who would have normally disappeared and ‘chickened out’.

I wonder if there is some way that you could implement that into your business?

Give it some thought.

Continuing again… it seems that more people than we realise could be leaving out website without actually taking any action at all. What can we do about it?

Ask them to “register” a “first step of three” prior to ordering. If they say ‘nick off’, chances are they weren’t going to buy from you anyway, so what does it matter right?

The serious however, go into your prospect system.

Following registration, they are sent to the OTO page. Make it a good offer; an up sell, resale rights, PLR or some added “thing” that will make the original product easier to use.

Give them a choice, yes or no.

The yes takes them to the order page for the up sell, the no takes them to the original order page.

Easy.

In an advanced system, like 1 Shopping Cart, if they “buy” the up sell they will be removed from the original ‘list’ and put on a new one; same goes for the actual order itself.

If they don’t buy and chicken out – they stay on the original list for further follow up.

By Paul Barrs.

It’s a good question, don’t you think? Of course, our instantaneous reaction is “Well… I’m the boss?’ I mean, who else could there be?

Of course, if you’re a guy reading this and you’re married, well… let’s be truthful lads – your wife *really* is the boss, isn’t she? Ok, I’m being a little cheeky. But think about it, if you’re a lady reading this and *you’re* married… you ARE the boss aren’t you!

Ok, fun aside, most likely whoever you are, at one time or another you’ve worked for a ‘boss’, chances are you had a good boss at one time and maybe even an bad boss. I know I have.

[Read more...]