Results Driven Web Page Design and Internet Marketing based on the Sunshine Coast of QLD.
These past few days I’ve been working on a new One Time Offer (OTO) for a client’s website, and it occurred to me that not everyone knows how to put together a really smashing OTO that generates killer results. So… let’s have a look at it. First things first, you’ve got to know where to [...]
The other day we spoke about the ‘event’, the ‘what’ and the ‘why’ – simple motivating reasons behind the most basic product ideas and launches. However, I got a few email from readers asking me to clarify things a little more. Here’s another example – During an interview for an online business radio show some [...]
How do You Know if Your Customer Service Sucks? By Paul Barrs. Let me ask you a question… a simple question – Have you ever experienced a moment of bad customer service? Do you remember it? I know I have, and I know I do. Let me explain… Start Customer Service Nightmare 101 – It [...]
Increase sales with these simple strategies By Paul Barrs. Wouldn’t it be just fantastic to be able to offer your website visitors exactly what they wanted each and every time? One of the greatest selling myths to increase sales is that you only have one product to sell. Even if you have an entire range [...]
By Paul Barrs. Recently I was asked how to find new ideas to market online. You know the types that people are often after… the kinds that seem to magically have gold hidden in the rims of their breakfast bowls… the ones that have attached to them the single word – And to today’s online [...]
Do you have time to waste browsing for answers on the Internet? Didn't think so. Did you realize that about 1/5 of all people who subscribe to an online publication of some sort don’t actually ‘confirm’ their subscription? If you’ve got your own newsletter than you probably knew this. The question is, what can we do about it? Unfortunately not much. Sure, single opt-in is an option, but not a viable one in my opinion. So in this welcome message, let’s have a look at 5 Quick Tips for the world of eMail marketing. … [Read More...]
As happens sometimes, I got a number of messages back last time asking… “But what if we don’t have a system that will transfer a buying customer off the non-buying customer list”? Simple – if you’re just using a good old fashioned auto-responder for your customer mail outs, just make sure that your eMails are neither one way nor the other – focus them on customer service and satisfaction and you’ll meet the needs of both. This would be the confirmation email after the initial subscription: “Hi John; thanks … [Read More...]
In the last post I talked about diverting the customer to different lists and how using an advanced ordering / cart system you can do this. And obviously, once they’ve ordered, you send them a thank you with additional customer satisfaction follow ups. But what should you send to the person who subscribed at the beginning, but never ordered? The easiest thing is a “Thanks for placing your order, but it looks like there was a problem.” Something like, “We noticed that your order wasn’t able to be completed and … [Read More...]
Continuing again... it seems that more people than we realise could be leaving out website without actually taking any action at all. What can we do about it? Ask them to “register” a “first step of three” prior to ordering. If they say ‘nick off’, chances are they weren’t going to buy from you anyway, so what does it matter right? The serious however, go into your prospect system. Following registration, they are sent to the OTO page. Make it a good offer; an up sell, resale rights, PLR or some added … [Read More...]
Connect and Follow
| IM Business Training (RSS) ==> |
|
| Follow me on Facebook ==> |
|
| Follow me on Twitter ==> |
|
| Follow me on Youtube ==> |
|
