The key, as you may have gathered from the last message is in communication. Communication with ANY list is vital.

You cannot just expect people to voluntarily rock up to your fan page and keep going back to visit each time you post… you have to ASK them to.

You need to ASK them to do things.

For example…

You’re reading this right now; I’d love it if you would stop by my Facebook Fan page and post your website link.

http://www.facebook.com/internetbusinesstraining

It’s easy, just click the “like”, go to the wall and make a post like… “Thanks Paul, I got your message this morning – here’s my website link. Can you give me any feedback. Thank … www. Etc….

Now, I’ll my best to take a quick look at your site and give you at least one tip that can help you.

And if you see someone else’s site, you might like to place a note on their website link –

The thing is, you CAN network with your customers on your fan page… but you’ll have to ask them to participate.

Let’s look at the basic difference between personal pages and Fan pages on Facebook.

Firstly, personal pages are just that “personal”. The way that they are set up allows more interaction than a fan page and this allows us to interact with our “friends”.

A fan page however, is more of a showcase of what it is that you’re doing… you can’t for example send “mail” to your ‘fans’, those people who have “liked” your page. But you can have a lot more of them – an unlimited number of them.
So between the two there is a balance. I suggest that you have both.

Use your personal page for interacting personally with your 20 percenter’s… those 20% of customers and partners who make 80% the biggest difference in your business. These are the one’s that you actually *know* – and while there many only be a few hundred of them… you know each of them.

Use your Fan page to build your Facebook “list”, your numbers. You *can* build momentum and interaction with your Fan’s, but it takes a little more work.

A few days ago I mentioned that it was becoming more and more important than ever to get out to where our customers were rather than waiting for them to come to us –

We covered RSS; now let’s look at Facebook.

I’m sure I don’t need to tell you just how popular Facebook has become. HUGE! Is about the best way to explain it. In fact, there are some months now where it actually overtakes the Big G as the number 1 ranked website in the WORLD!

Therefore we must stand up and listen – because chances are… *many* (if not most) of our customers are there.

And there are two primary ways that we can get in touch with our customers through Facebook.
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