Results Driven Web Page Design and Internet Marketing based on the Sunshine Coast of QLD.
So let’s go back to the RSS thing from last issue. It’s not as popular now as it used to be (tweeting is taking over), but many still prefer it. I’m one of them. If I find a site that I like I’ll subscribe to its RSS feed so that I get a notification of [...]
Where is it that we get most of our customers from these days? More importantly where is it that YOU get YOURS from? If you’ve been online any length of time, you might remember that in the early days of the internet people used to actually come “to us”. My, haven’t things changed. Now, especially [...]
I don’t know, maybe it’s an EGO thing – we like it when we have big numbers next to our names – And as far as Twitter Marketing goes (which I admit I don’t do much {any??} of), the numbers don’t impress me when Guru Guy A has 44,598 followers… but also is “following” 44,412 [...]
OK, as I write this, I won’t pretend to be some huge FaceBook guru guy with squillions of friends, no, I’m just some ordinary guy whose actually only been on FaceBook for a few months – BUT…
Already I’ve found this huge problem already, one which was highlighted to me the other day by my newest ‘friend’.
Let me explain…
Over the past week I noticed that FaceBook was telling me that certain other people and I shared a dozen or so ‘mutual friends’. It recommended that I connect with them, and so I did. But being that I didn’t actually know who they were, and not being totally sure if they had an interest in the home business / net marketing industry I sent a short courtesy letter along with my friend request.
Immediately following my response I received another recommendation to befriend yet another person… and so on and so on.
Do you have time to waste browsing for answers on the Internet? Didn't think so. Did you realize that about 1/5 of all people who subscribe to an online publication of some sort don’t actually ‘confirm’ their subscription? If you’ve got your own newsletter than you probably knew this. The question is, what can we do about it? Unfortunately not much. Sure, single opt-in is an option, but not a viable one in my opinion. So in this welcome message, let’s have a look at 5 Quick Tips for the world of eMail marketing. … [Read More...]
As happens sometimes, I got a number of messages back last time asking… “But what if we don’t have a system that will transfer a buying customer off the non-buying customer list”? Simple – if you’re just using a good old fashioned auto-responder for your customer mail outs, just make sure that your eMails are neither one way nor the other – focus them on customer service and satisfaction and you’ll meet the needs of both. This would be the confirmation email after the initial subscription: “Hi John; thanks … [Read More...]
In the last post I talked about diverting the customer to different lists and how using an advanced ordering / cart system you can do this. And obviously, once they’ve ordered, you send them a thank you with additional customer satisfaction follow ups. But what should you send to the person who subscribed at the beginning, but never ordered? The easiest thing is a “Thanks for placing your order, but it looks like there was a problem.” Something like, “We noticed that your order wasn’t able to be completed and … [Read More...]
Continuing again... it seems that more people than we realise could be leaving out website without actually taking any action at all. What can we do about it? Ask them to “register” a “first step of three” prior to ordering. If they say ‘nick off’, chances are they weren’t going to buy from you anyway, so what does it matter right? The serious however, go into your prospect system. Following registration, they are sent to the OTO page. Make it a good offer; an up sell, resale rights, PLR or some added … [Read More...]
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