As happens sometimes, I got a number of messages back last time asking… “But what if we don’t have a system that will transfer a buying customer off the non-buying customer list”?
Simple – if you’re just using a good old fashioned auto-responder for your customer mail outs, just make sure that your eMails are neither one way nor the other – focus them on customer service and satisfaction and you’ll meet the needs of both.
This would be the confirmation email after the initial subscription:
“Hi John; thanks for placing your order for XYZ at www.website.com . In order to receive a special unannounced bonus for all customers, you will need to confirm your email address by clicking on the following link…”
Sound a little familiar?
That link then confirms them into your double opt-in email auto responder and you then follow them up as if they were a customer.
Two days later… “Hi John, just wanted to make sure that all went well with your order and download…. If there were any problems please contact us (support desk) or click here to re-enter your order if for some reason it wasn’t completed properly on your end (link to order page and / OTO ).
And now we’ve gone full circle.
Doing this will build for you a very warm list of both buyers and interested prospects. These are the BEST type of people for marketing further products later on.
