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Deadly Mistake #2
Not Gathering Email Addresses
I recently had a conversation with a business owner who we’ll call John. John wasn’t anything special… he had an average business with an average income. He worked about 60 hours a week and spent the weekend at home with his family.
His company was a service business and he provided a good service that helped his clients. He was good at what he did.
There was a problem though… he wasn’t getting enough clients. This is something most business owners can relate to. At times it’s hard to bring customers or clients through the door.
Much of John’s business came from his website. He did well getting his website into the search engines, but wasn’t doing so well with converting visitors into clients.
It wasn’t until he started collecting email addresses through a simple form on his website that he really saw an increase in clientele. Nowadays John’s practice is packed. His schedule is full and he’s been able to double the price he was charging. He was also able to cut back to about 30 hours a week, instead of 60.
By running a simple newsletter sharing valuable information with your customers, you’re going to keep buyers coming back and bringing new buyers through your doors.
Deadly Mistake #3
Failing To Optimise For Search Engines
Search engines like Google, Yahoo, and Bing are the closest things to friends your website will ever have. So you have to make sure they play extra nicely together.
By following a few simple rules, you can have your website ranking well in the search results for popular terms in your local area.
Let’s say you wanted to rank well for the search term, “sunshine coast plumber”. You’d want to make sure that you have that term on your main web page at least three times.
The best places to put search terms are…
The title tag
The first and last line of content
And in image ALT tags
Some of these may sound like Geek to you, so talk with your web developer about them and make sure that your website is up to date with terms you’d like to rank for.
Deadly Mistake #4
Failure To Track Statistics
Yet another factor that is critical to any businesses online (or offline for that matter) success is tracking. You really need to keep track of where your leads and traffic come from so you can replicate and scale any success you have.
Google Analytics is a free tracking suite that will give you each and every statistic you could possibly need for tracking visitors on your website.
By watching closely what people do on your website, you’ll be able to craft an experience that gets visitors to act in exactly the manner you’d like them to.
Going back to Mistake #1, if you want somebody to fill out a contact form, you need to find a way to get them to your contact page. Watch how people interact with your website, then use that as a cue for where to add links to the pages you want visitors to visit the most.
Another stat you need to watch is where people are coming from. Do most of your visitors come from a link the newspaper printed about your business in their online edition? If so, keep trying to get published. If most of your traffic comes from searches, do some optimization and get higher rankings for more terms.