Before you invest any more money anywhere else, CONTACT ME NOW.
For just $125 I will do a complete Marketing Analysis of your website and deliver it to you via online video.
Deadly Mistake #5
Not Using Longtail Keywords
Longtail keywords are a god-send to anybody who uses search engines for traffic. This goes for both paid traffic (See: PPC) and organic traffic.
A longtail keyword is a key term that’s more than three words long.
Examples would be…
sunshine coast commercial plumbing
bulk-billing doctor buderim
bathroom design company noosa
Since you’re probably a localised business, focus on keywords that use your city name. This way you’re guaranteed to find people who are in your area looking for your services.
Use this tool to search for keywords that have a good number of searches every month.
https://adwords.google.com/select/KeywordToolExternal
If you spot anything with more than 400 searches per month, you’d better be targeting that keyword.
The reason to use these keywords is simple – most businesses aren’t. They still get a lot of traffic, but people just don’t know any better. They are extremely easy to optimize for, and they are much cheaper than the shorter terms if you’re using PPC.
Deadly Mistake #6
Not Focusing On Benefits
If you’re a software company, you know that features are important to buyers. That arena is one of only a few where that’s still vitally important though.
Times have changed. People generally don’t want to know the features of your product, they just want to know what it will do for them. New widgets don’t matter to a buyer unless it has a dramatic impact on the product’s performance.
If your product is 50% stronger than the leading option, focus on how much longer your product will last instead of the space age material it’s made of.
Tell readers just how your product will help their life and you’ll see an instant increase in sales.
Let’s take some features and turn them into benefits.
Feature: Your software uses SQL databases to store a users information.
Benefit: All information is encrypted and stored securely where hackers can never touch it – keeping your identity safe.
Feature: The latest video uses new Blu-Ray technology.
Benefit: By using Blu-Ray, we’ve increased quality by 200%, making the instructions easier to see than ever. Now you’ll be able to see each cut in exquisite detail just like it was right in front of you.
Feature: Now included with a one-touch speed dial marker.
Benefit: Never enter another number into speed dial again – simply hit the * key after a phone call, and the number will automatically be entered into your speed dial.
You can see just how powerful this will be for selling people on your products.
Deadly Mistake #7
Not Marketing Using Emotions
I’m sure you’ve heard this before… people buy on emotion and then justify their purchase using logic. No matter the product or person you’re selling to this is true. It’s sales psychology 101.
Even if you’re marketing to businesses you need to use emotion to sell. If, for example, you were selling to the accounting portion of high flying blue chip companies, you should still focus on what goes through the buyer’s mind.
Most of those buyers have bosses they must go through before the sale is made. He’d likely need to be reassured that this decision would be a good one for his career in order to buy.
You’re going to need to talk with potential buyers in order to find out what sort of emotions they go through when making a purchase. Most of the time they won’t give you an answer straight-away, so you’ll have to infer from his statements just what’s going on in his mind.
Once you get this right though, you may never have to write another ad again…
Using emotional selling is by-far the most important thing you can do for your advertising. This goes for both online and offline sales.
Before you invest any more money anywhere else, CONTACT ME NOW.
For just $125 I will do a complete Marketing Analysis of your website and deliver it to you via online video.
